|
課程名稱 |
國際企業經營策略
International Business Strategy |
|
開課學期 |
106-2 |
|
授課對象 |
國際企業學研究所 |
|
授課教師 |
邱宏仁 |
|
課號 |
IB7018 |
|
課程識別碼 |
724 M0460 |
|
班次 |
01 |
|
學分 |
3.0 |
|
全/半年 |
半年 |
|
必/選修 |
必修 |
|
上課時間 |
星期二2,3,4(9:10~12:10) |
|
上課地點 |
管二202 |
|
備註 |
先修科目 : 國際企業管理。國企所碩士班必修。
限碩士班以上
總人數上限：60人 |
|
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1062IB7018_01_Chiu |
|
課程簡介影片 |
|
|
核心能力關聯 |
核心能力與課程規劃關聯圖 |
|
課程大綱
|
|
為確保您我的權利,請尊重智慧財產權及不得非法影印
|
|
課程概述 |
This International Business Strategy (IBS) course focuses on the key issues on formation, decision-making, communication & negotiation, and implementation of IBS. By key issues, we mean to leverage and integrate resources to achieve the effectiveness of objective-driven strategic processes, and to improve the efficiency of strategic conduct that links objectives and performance. As open-innovation business eco-systems prevail in current global marketplace, we further intend to redefine international strategy to incorporate strategic challenges across economic, political, cultural & social boundaries. |
|
課程目標 |
Regarding the pedagogical approach, we are going to discuss core theories, best business practices, visionary thinking, seamless implementation, and policy implications. In global business environment under strategic uncertainty, flexibility and speed are key to competitive supremacy. You can expect to learn the relevant models and approaches for seeking untapped opportunities, for strengthening economic performance and social legitimacy, for upgrading technical and structural innovation, and for responding to dynamic changes in frontier-, or emerging-, or maturing-economies. |
|
課程要求 |
You can expect to learn timely professional knowledge and experience in global strategy. Also, we will interact and exchange thoughts on the essence of conducting analyses and making discussions on global strategy. Our learning focus is on competitive & cooperative drivers, resources integration, capability deployment, strategic leadership, inter-firm alliance, managing institutional relationship, innovation and entrepreneurship, and acquisition & restructuring in the global marketplace. Finally, Professor Chiu commits to enhance students’ understandings of strategic thinking, decision-making framework, and action programs that are working surely.
To facilitate in-class mutual learning and contributions to each other, Professor Chiu expects you to be present in class on time. Those who arrive at class late should NOT disturb classmates. You are also expected to notify the class TA in e-mail in advance, if you will be absent from an upcoming class. |
|
預期每週課後學習時數 |
|
|
Office Hours |
每週三 12:00~13:30 備註： By Appointment |
|
指定閱讀 |
Peng, Mike (2014) Global Strategic Management (3rd ed.). US: Wiley & Sons.
+ Course Readings |
|
參考書目 |
NA |
|
評量方式
(僅供參考) |
|
No. |
項目 |
百分比 |
說明 |
|
1. |
Final Exam |
40% |
|
2. |
Class Attendance & Discussion Participation |
20% |
|
3. |
Group Case Study |
40% |
|
|
|
週次 |
日期 |
單元主題 |
|
第1週 |
2/27 |
(1)Course Introduction & Class Administration Matters
(2)Introduction to Multinational Enterprises’ (MNEs) Cases and their Links to International Business Strategy (IBS) |
|
第2週 |
3/6 |
(1)The Foundations of strategy and IBS: A contingency view
(2)The “Surely-Working” Case Study
Method & Alternatives |
|
第3週 |
3/13 |
(1)Industry Competition
(2)Cross-Border Institutional Landscape & Strategic Leadership
Deadline for Turning in the contact information of the case study group and LINE group.
|
|
第4週 |
3/20 |
(1)Resources and Capabilities
(2)Deregulation and Privatization: Implications from Economic Reforms |
|
第5週 |
3/27 |
(1)Institutions, Cultures, and Ethics
(2)Competitive and Collaborative Dynamics in Emerging Economies |
|
第6週 |
4/3 |
Spring Break. --> No Class. |
|
第7週 |
4/10 |
(1)Foreign Market Entries
(2)Developing & Leveraging RCC across National & Cultural Borders
|
|
第8週 |
4/17 |
(1) The Entrepreneurial Firm
(2)Nature & Sources of Competitive Advantage for MNEs
|
|
第9週 |
4/24 |
Strategic Alliances & Networks
Cost-Leadership, Differentiation, Customer Loyalty, Speed, and Flexibility
|
|
第10週 |
5/1 |
(1)Global Competitive Dynanmics
(2)Pioneering Advantage in Mature Industries
|
|
第11週 |
5/8 |
Diversification and Acquisitions |
|
第12週 |
5/15 |
International Entrepreneurship & Venturing in SMAAC and Sharing Economy |
|
第13週 |
5/22 |
(1)Multinational Strategies, Structures, and Learning
(2)Special topics on Offshoring, Outsourcing, and Reshoring |
|
第14週 |
5/29 |
(1) Corporate Governance
(2)How to manage diversity of global operations? |
|
第15週 |
6/5 |
Corporate Social Responsibility & Sustainability |
|
第16週 |
6/12 |
(1) Implementing Strategy in Different Cultural & Institutional Settings
(2)Leading Strategic Change and Family Business Executive Succession
Case Study Wrap
Final-Exam Questions Review |
|
第17週 |
6/19 |
In-Class Final Exam |
|
第18週 |
6/26 |
Tele-Q&As thru LINE Only!
 The instructor will attend the 2018 annual conference of Academy of International Business @USA (6/25-28) |
|